Own less, own better, and get back to the things you love doing.
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New Arrivals
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Honeycomb Waffle Quarter-zip
$168
Odyssey Gray
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Waffle Henley
$140
Moss Green
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Honeycomb Waffle Quarter-zip
$168
Black
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Honeycomb Waffle Quarter-zip
$168
Forest Night
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Ponte Full-Zip Jacket
$208
Black
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130 Button-Down Shirt
$158
Aurora Blue & Terracotta Plaid
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130 Button-Down Shirt
$158
Ochre & Sage Green Plaid
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Denim Jean
$198
Indigo
We're the merino experts
Why a better shirt starts with merino wool.
Sustainable Progress
Learn about our traceable knit supply chain.
Own less, own better
Wear more and wash less—way less—thanks to wool's natural properties.
Join us on instagram
Share your style with @woolandprince